Project Spotlight

Stain Erasers wrap rap​

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Documention of the execution of a very visual creative project can offer an opportunity to create an engaging social media post. In this case, I was simply adapting the new Stain Erasers van wrap design to a pickup truck. with tongue fimly in-cheek, I used a 'rap' video style look to showcase and personalize the wrap design process. I screen grabbed parts of the design process, added some illustrative elements, and chose a score to create a light and entertaining social media video that drew attention to the product. And mercifully whereas I drew upon a 'rap' atmosphere, I was not up to the task of actually inflicting my lack of rap skills on an unwary social media audience.