Project Spotlight

3D Glasses mailer and 3D video

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The goal for this project was twofold. First, it was to create a video that promoted the difference between our new state-of-the-art sorbents and the very dated ones of our competitors. Second, we wanted to use this video as a chance to increase visibility of our olnine among our customers.

 

To do so, I chose to liken the dated competition to ‘comparitive dinosaurs’. The video was firmly tongue-in-cheek and I created it in actual 3D using After Effects. I then created a direct mailer to tease the video that conained the necessary 3D glasses. Then I created a virtual launch of the video with an online countdown. The video garnered roughly five times the viewership of our regular promotional videos.